February 15th, 2009
This recent article from TechCrunch and a discussion at one of the seminars I attended at the Online Community Unconference East (which was great, by the way) has got me thinking about “Where is web 3.0?”
TechCrunch isn’t saying that web 2.0 is over, just that it’s practices and ideals have become the norm; there is no web 2.0 anymore, just the web. So what’s web 3.0 then?
The breakout session at the Community Unconference was about unique and social interactions between members of an online community. The group’s leader brought up a great point about how too many companies just want to focus on the big stuff — blogs, wikis, forums, etc — and call it a community instead of focusing on the varied, and perhaps more meaningful, forms of interaction in these communities. So if all that “big stuff” is part of web 2.0, where does web 3.0? I’m not going to pretend I have the answer, but it’s something to think about. I’d place my money on more human-oriented stuff. Yeah, we’ve got the technology to automate pretty much anything, but the backlash is sure to hit soon and bringing in more meaningful, niche-oriented conversations over simply blips on a statistical scale are all part of web 3.0.
On the other side, of course, is more corporate and thanks to our new tech-savvy president, more government involvement. That can be both a good and bad thing, of course.
Tags: ocue2009, Web 2.0
Posted in Web 2.0 | No Comments »
July 11th, 2008
Check out the great read from Jed @ ReverbNation about Creating Real Fans via their Fan Funnel. Lots of great insights on how using your online marketing strategy is critical in creating and nurturing fans (that’s fans — not just people who added you to their friends list).
On top of that, they’ve come up with some cool software to score artists by giving them a Band Equity score. They look at everything from MySpace stats to number of song plays and site visits to come up with a tangible Band Equity score which can be compared to other artists and monitored over time.
ReverbNation does bring up a good point, though, that you can’t account for a band’s success just by the numbers. I’d like to see how they could bring in the nature of comments/reviews, too, and how it correlates to album sales/downloads. Not to mention, how can this Band Equity correlate to offline connections like live shows? What kind of insights can bands get from this score that will help them build deeper connections and increase sales, and not just, for example, boost the number of MySpace friends?
Gonna keep on eye one this one.
Tags: , fans, online music, ReverbNation
Posted in Entertainment | No Comments »
May 14th, 2008
If you’ve noticed that the W3 blog has been a bit empty the past few months, blame it on the Brits. Okay, no, don’t do that, but I’ve been enjoying a four month semester in London that’s kept me busy on different fronts. I’ll be back in Atlanta for the summer to work on social media and music projects, and finishing up at the Atlantis Music Conference. The latter should be great fun — think of it as the south’s answer to SXSW (except it’s cheaper and has an urban feel to it).
Since arriving in London, I’ve been interning at the digital consultancy Ryan*MacMillan, dabbling in the social media & politics, travel, television, and seeing an entirely new (and refreshing) look at the social media game. I wrote a piece for R*M’s report for Contagious Magazine on how brands can use free tools to monitor online buzz relevant to their needs. Check out the free extract for some of the insights from the R*M team on social media, conversation monitoring, and identifying audience needs.
While here, I also stopped by the Borough Street Market last month for a uniquely British take on a marketing conference dubbed Under the Influence (put on by our friends at Contagious and Iris Nation). Take five British pubs, 20 speakers from every field, and free-flowing booze, and pack a few hundred people into each and you’ve got part barroom banter, part panel, and part networking event. Topics ranged from Facebook, the infamous boo.com, and “the worst idea you’ve ever had that you convinced a client was the next best thing.” Great fun, I’d highly recommend it to anyone (it’s become an annual thing).
I’m always on the lookout for new projects, so I welcome all emails (even if it’s just to say hi) and hope to see some of you at Atlantis in September. I’ll be spending the summer focusing on a soon-to-be-launched music service, so musicians, keep an eye out.
Tags: atlanta, atlantis, contagious, london, Social Media
Posted in W3 Promotions | 1 Comment »
April 27th, 2008
I’ve been playing around with Muxtape.com, a new site that allows you to make virtual mixtapes. The concept is simple: you upload 12 songs to the site and those stream off your own unique muxtape URL.
You’re not supposed to upload multiple songs from the same album/artist, songs you don’t own, or make multiple mixtapes, but it doesn’t seem like those rules are being enforced.
I like the concept, but it doesn’t offer anything for me at the moment. The muxtapes are hard to browse, though if you find one you like the simple interface makes it a great experience to listen to the music (large fonts, bright colors, simple click on the song to play/pause, and a one click link to buy it).
For more fun, check out the Muxtape Coverflow with Fluid
Tags: music, muxtape
Posted in Web 2.0 | No Comments »
